2012: Honda’s Best Sales Since 2008
Here at Middletown Honda, we’re all pretty proud to stock the latest and greatest vehicles from one of the world’s most famous automakers. Honda’s dedication to safety, affordability, and reliability make it pretty easy to justify our pride, but we’re always glad to see more drivers being won over by Honda’s excellence.
With sales for 2012 being the highest they have been since 2008, clearly last year was a great year for Honda.
A Big Comeback and Hopes for the Future
Rounding out 2012, the automaker announced a sales increase of 26.2% for December when compared with the same month in 2011, with an overall yearly sales improvement of 24% over 2011.
Not only was this their best year since 2008, but 2012 was also Honda’s fourth best sales year ever. Honda’s ever-popular Civic and Accord spearheaded the comeback.
While these vehicles have always been popular at our Middletown Honda dealership, it was that level of popularity that caused the Civic to offer a 61% increase over 2011 for the month of December. The 2013 Accord, featuring Honda’s innovative Earth Dreams technology, saw a 66% sales increase for December, and the ever-popular CR-V crossover set an annual sales record.
So, while the earthquake and tsunami did impact the automaker in March of 2011, it’s clear that Honda engineering and commitment caused them to rebound back to one of their best years ever.
While we’re incredibly proud to have been able to contribute to this comeback, we’re even happier knowing that there are just that many more drivers behind the wheel of great Honda vehicles.
With high hopes for the redesigned Honda Civic, things keep looking better and better for Honda.
Test Drive a Honda at Middletown
Drivers familiar with the performance, efficiency, and affordability of the Civic, Accord, and CR-V likely are unsurprised to find them leading the charge in Honda’s sales for 2012, but if you’re not familiar with them, you owe it to yourself to take a test drive. There’s a reason why these three vehicles are some of the most prevalent on the road today. Visit our dealership for a test drive and see it firsthand.