Tweet #WantNewCar and Honda May Tweet Back
The art of ranting and raving was taken to a whole new level with the advent of social media. Letting users quickly blast simple angry quips and tirades into the ether is one of the reasons the popular social media site Twitter became so popular. The site’s main user ship includes the ever boisterous, ever broke 20-somethings, whose complaints cover everything from the onerous burden of student loans to the massive frustration caused by grocery store self-checkout lines.
And if it’s true that the Library of Congress is logging every single Tweet, there must be a special server just for those about malfunctioning cars, dead cars, car bills, and anything pertaining to having to put money into maintaining your vehicle. The hashtag #WantNewCar has been used in sincerity and in jest, both in the Twitter-sphere and casual conversation, and now Honda is taking advantage of it.
Honda Tweets Backs
On July 15th, Honda began a revolutionary ad campaign focused around #WantNewCar. Drivers that vent about why they want a new car or what’s wrong with their current one, and then end with the special hashtag, may get a special response from Honda via a Vine video; Vine is an app owned Twitter that allows users to make and view short, looping videos. What makes each video special is that it is unique, as well as shot and uploaded the same day as the tweet.
“If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal…with a mouth full of pepperoni,” said Susie Rossick, Senior Manager at American Honda Motor Co., Inc.
The campaign will also feature TV spots of dealers humorously responding to drivers’ different Tweets. One even features a response to actor Neil Patrick Harris.
This campaign is tied directly into Honda’s annual Summer Clearance Sales Event. The Event features special leasing and financing pricing on 2013 Honda vehicles, including popular models like the Accord and the Civic.
Test Drive a New Car at Middletown Honda
To learn more about the Summer Clearance Event, feel free to stop by our dealership, or contact our Honda dealership. We’re located on Route 211, in Middletown, right next to the Gander Mountain